I found an article on the marketing ploys of Major films. While reviewing these pages, I found it interesting just how far a company will go to promote its product and build the hype about it. My personal favorite marketing scheme is placing the characters and their likeness on chilldrens foods.
Here is a link to the article.
http://entertainment.howstuffworks.com/movie-marketing2.htm
What is the craziest marketing ploy that you have seen?
