Brand Sponsorship of Musicians

I play guitar in a band and one of the biggest things next to getting signed by a label, is getting sponsorship from a company. One of the biggest sponsors is Redbull. When you go onto a bands facebook, website or myspace, you can view who sponsors them and then you may be more likely to use those products or services. It's crazy the boundaries that marketing extends into.

Who is your favorite artist sponsored by?
Are you more likely to buy that product?

In response to Roland

But is this type of ad fair to consumers? Does it cross any ethical or legal boundaries?

I think that by trying to get your consumers to sign up for a mailing list when their product is available is not only clever, but also misleading. Now American Eagle can spam them with offers and generate more traffic to a site where people may not normally go. This isn't a very ethical marketing scheme, but it is pretty clever