In Response to Roland

Does product placement make a difference for you?
Is it going to influence your buying decisions if there is a Nike swoosh on your favorite, or not so favorite, college basketball team? 

Product Placement is huge in media. Without labeling myself with free advertising for a company, how else am I supposed to show my allegiance to a brand? While it is overrated and expensive, it is how most 'mericans are raised. the more expensive our material goods, the better we appear. while this whole process is ridiculous, it is how we are brought up to show support for our teams and who we are as individuals.

Target Market

In class we are currently designing a marketing plan for a new line of Gap Inc. called the Keene Kollection. We are marketing inexpensive clothing to college students and town folks in hopes that this will become a successful company. I am in charge of the Price aspect of this project and with this aspect I have to determine how we get our merchandising for the least amount of money and how we then sell our product to generate as large of a revenue as possible.

What would be the most ideal target market?
What would make the Keene Kollection stand out and become a best seller?