Customer Satisfaction

Q) Are customer satisfaction and customer value interdependent or mutually exclusive?  Can satisfaction occur simultaneously with low customer value?

A) While most everyone who participates in the activity of buying goods is looking for the best deal possible, there is also a small percentage who would rather shell out extra money for the advantage of having a brand attributed to their product. This line between customer satisfaction and customer value will sometimes cross into each others boundaries leading towards an interdependent relationship.

In class and in our reading, we learned that customer satisfaction is defined as how pleased consumers are with the goods that they have received. When positive, the consumer will be more likely to return to that store or brand due and the reverse is true when the customer is displeased, but how do these two ideas come together?

When a customer feels that they have "netted" a good deal on a product, already their satisfaction level has increased. If they are looking for dependability in a product and are willing to pay a higher price for a more reliable item, then again, their satisfaction will rise and they will feel like the amount they received was less than the amount that they had to give.

What products do you feel deliver customer satisfaction as well as a great customer value?