Monday, February 25, 2013

Marketing in America and our Image

I was watching T.V. with my girlfriend when a commercial for prilosec came on. This heartburn medicine isn't anything out of the ordinary, but what did catch my attention was the celebrity endorsement. These commercials are supposed to grab the average American celebrity and of all the famous faces we have,  they chose Larry the Cable Guy. This to me was not infuriating, but more disconcerting that the average American was an overweight redneck. No disrespect towards the comedian, but in my mind the average American shouldn't be some uneducated redneck, but a working class hero. What are your thoughts?

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