In class we are currently designing a marketing plan for a new line of Gap Inc. called the Keene Kollection. We are marketing inexpensive clothing to college students and town folks in hopes that this will become a successful company. I am in charge of the Price aspect of this project and with this aspect I have to determine how we get our merchandising for the least amount of money and how we then sell our product to generate as large of a revenue as possible.
What would be the most ideal target market?
What would make the Keene Kollection stand out and become a best seller?
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